My Mission

Much like a two-year-old’s relentless “Why?”—Curiosity has always been my driving force. I hold a degree in Advertising and Public Relations from UNC, but now, with a few years experience in business development within the tech industry under my belt, I’ve shifted my focus to channel sales and growing partner relationships, still letting “whys” guide my plan of action.

I believe that strong partnerships and effective communication are key to driving innovation and growth. My mission is to leverage data-driven insights to create strategic solutions that not only meet mutual business goals but also enhance the overall partner experience. I’m passionate about understanding brands and their audiences, ensuring that our collaborative efforts lead to impactful results.

As a creative strategist, I thrive on identifying opportunities that add value, further sales go-to-market objectives, strengthen partnerships and of course, answer those “whys”. And when you embrace curiosity, every question leads to new possibilities.